Our number of dealers
is growing every day!

With MöbelFirst, you can sell online as a stationary furniture retailer - simply, quickly and easily! Our number of affiliated stores is growing every day. Take the step and use the Internet as an additional sales area for your goods!

MöbelFirst - the platform for the stationary furniture trade

MöbelFirst is the leading digital sales platform in the furniture industry. Since 2016 400 stationary retailers have sold more than 20,000 items of furniture via the platform. Its partners include brand manufacturers such as Walter Knoll, Rolf Benz, Team 7, COR, Musterring and hülsta. MöbelFirst's core competence is the fast and low-noise sale of display and stock items for local specialist and premium furniture retailers. From the creation of photos, marketing and customer advice to logistics and invoicing - with MöbelFirst, retailers and manufacturers receive everything from a single source, without an online store, know-how or investment.

MöbelFirst was founded in Cologne in 2016 by Dennis Franken and Christoph Ritschel. As a 3rd generation furniture retailer, the founders attach particular importance to the exchange with all retailers and the furniture industry. MöbelFirst has been part of The Platform Group from Wiesbaden since 2021. In 2021, Leo Lübke, owner of COR Sitzmöbel, became Chairman of the Advisory Board at MöbelFirst. The founders Franken and Ritschel remain active as managing directors and shareholders of MöbelFirst GmbH. In addition to the founders, the Höner family (Musterring International) is also a shareholder of MöbelFirst. The platform is constantly being further developed in partnership with all retailers and the home and office furniture industry.

Dennis Franken and Christoph Ritschel - founders of MöbelFirst and 3rd generation furniture retailers

It's that easy for you as a retailer to take part!

What services does MöbelFirst.de provide for you as a retailer?

- Order processing

- Customer contact and inquiries (also on Saturdays and Sundays)

- Online marketing and payment

- Logistics processing and packaging

- Disposition, complaint processing

- Marketing campaigns e.g. ZDF advertising, cooperation with Sonnenklar TV and the Käfer "Feinkost" newspaper

- Re-pricing in competition

- Data management and photos directly at your location, you can also use our photos for your website and social media!

Members of our advisory board: From the industry for the industry!

Mr. Leo Lübke, Owner and Managing Director of COR Sitzmöbel, Chairman of the Advisory Board of MöbelFirst
Mr. Albert Türklitz, owner and managing director Möbel Hübner
Mr. Frank Sommerlad, owner and managing director Möbelstadt Sommerlad
Mr. Samir Ayoub, Managing Partner, Designfunktion Group
Dr. Dominik Benner (CEO of The Platform Group) and members of the Höner family(Musterring) will be invited as permanent guests

The advisory board underlines our DNA. We are and will remain the partner of stationary specialist retailers and the local industry. The Advisory Board meets once a quarter to discuss strategic issues and agrees on specific measures to support brick-and-mortar retailers.

Advisory Board-Mo-bel-First-1